Turning an inconsistent Facebook page into a 3M+ view organic engine
Challenge
Inconsistent posting, low reach, and no repeatable system for turning views into paid earnings on the client's Facebook page.
Goal & Strategy
Build a repeatable content and posting schedule, lean into the formats already working, and connect growth directly to earnings.
Execution
Set a daily content calendar, rebuilt the content mix around top-performing formats, and tracked performance weekly to double down on what worked.